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Sunday, 29 July 2012

When High Street Meets High Performance. Who Dressed Whom?

Even if you are not interested in sports you have probably heard about Summer Olympic Games host in London this year. As this event is held only once in four years all countries try to distinguish themselves as much as they can, not only by physical performance but also with colourful uniforms. It seems like these Olympic Games are the most posh ones so far: many countries are dressed by well-known designers. Here are some examples:

 Great Britain
British designer Stella McCartney designed a form for Team GB, with an expectant home crowd keen to see how their heroes will be dressed. The designer has attracted some criticism for failing to include enough red.

Italian fashion house Prada was a natural choice to design these understated and simple uniforms for the Italian sailing team.


Ralph Lauren-designed U.S. kit had been manufactured in China. Despite the outsourced production, the New Yorker’s creations are quintessentially American.

Azerbaijani team's uniform was designed by Italian fashion house Ermanno Scervino. The form describes itself as “a luxurious glam-rock essence made in Florence.” Looks fabulous!

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