Probably there is no need to explain that marketing is getting more and more interesting for broader audience and so you can always find a few books on this topic on the bookshelves in book stores.
However, this does not change the fact that some people dealing with marketing are not well-educated in this very sphere. They just use usual 'methods' in order to explicit and implicit their marketing channels via twitter, facebook, blogs, and etc.
There is no doubt that brand building and promotion heavily depend on social media and e-commerce... but Marketing...it is more than just facebook likes.
|'A little bit of Facebook may fix it all!'|