Simply About Difficult

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Tuesday, 19 June 2012

Food Motifs in Fashion and Louis XIV

In 2010, UNESCO added French cuisine to the list of cultural objects that are called 'intangible cultural heritage'. The long history of French gastronomy leading up to this honor is a grand one, and it is a history influenced not only by centuries of French kings and queens, but also surrounding and faraway cultures.   

Louis XIV of France ranks as one of the most remarkable monarchs in history. He reigned for 72 years and the 17th century is labeled as the age of Louis XIV. Since then his rule has been hailed as the supreme example of ideal kingship. During his reign France stabilized and became one of the strongest powers in Europe. 

He understood the economic possibilities of both fashion and food, capitalizing on these industries to synonymize France with luxury. By the end of the seventeenth-century, concepts of haute cuisine and haute couture came to define France's identity as an international arbiter of taste.

The oddness of this pairing is why designers have chosen to incorporate food motifs into their designs - the surreal absurdity, playful humor, and unlikely juxtaposition create appealing and commercial fashion moments.

 It is crystal clear in Dolce and Gabbana's SS12 collection that they too understand how food can be both luxurious and every bit surreal when sent down the runway.

Bisou bisou...

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