American Girls is a series of portraits of girls in America who own American Girl dolls by Polish photographer Ilona Szwarc. American Girl dolls are extremely popular toys for girls in America. Their design embodies contemporary cultural values. They were conceived as “anti-Barbie” toys modeled after the body of a nine year old.
Each doll can be customized to look exactly like its owner, yet all of them really look the same. American Girl dolls offer an illusion of choice therefore an illusion of individuality. The dolls become sculptural representations of the girls themselves, they become their twins, their avatars. With a wide variety of miniature accessories, a doll hospital, a doll hair salon with personal stylists, they are perhaps the most luxurious toys ever invented.